"You cannot change your destination overnight, but you can change your direction overnight."
Empowering people to lead with strength, purpose, and cultural awareness.
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About Me
Gus has over 20 years of experience in the hospitality and events industry, cultivating a career rooted in strategic growth, team leadership, and trusted client relationships. From luxury hotels in downtown Chicago to the largest convention center in North America, his journey reflects a deep understanding of the business lifecycle, client engagement, and operational excellence.
Gus is the founder of GSM Consulting LLC, a leadership and development consultancy focused on empowering professionals through disciplined growth, strategic focus, and culturally grounded leadership development. With a foundation rooted in diversity, equity, and inclusion, Gus equips individuals and organizations with the tools to lead with confidence, clarity, and conviction.
OUR
SERVICE
TESTIMONIALS
"A special thank you to Gus for facilitating Let’s talk about diversity training with Choose Chicago’s staff and leadership. Gus’s presentation was easy to follow, engaging and a wonderful starting point for tackling an uncomfortable topic. Gus’s experience in hospitality makes him a fantastic resource for destination marketing organizations & industry organizations looking to launch or expand equity, diversity and inclusion (EDI) efforts. We received very positive feedback from staff on Gus’s presentation and hope to work with him again in the future!"
ROZ STUTTLEY,CMP
Director of DEI Choose Chicago